The following message is not true, please don't forward this to anyone.

Please remember, that no one is going to track an email to make sure you forwarded it to, in this case, 9 people. If no one is tracking the email how in the world are you going to get your gift, in this message it is a $50 gift certificate.

Subject: Fw: Applebee's - enjoy! or Applebee's - enjoy! ($50.00!!)

My name is Bill Palmer, founder of Applebee's. In an attempt to get our
name out to more people in the rural communities where we are not
currently located, we are offering a! $50 gift certificate to anyone who
forwards this email to 9 of their friends. Just send this email to them
and you will receive an email back with a confirmation number to claim
your gift certificate.

Sincerely
Bill Palmer
Founder of Applebee's Visit us at: www.applebees.com

Some more info on this hoax:
Urban Legends

Hoax Slayer

Sophos